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You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.


You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?

I hope not. Because you’re losing sales right now.

Get specific, I mean really specific

Have you heard the saying “if you’re marketing to everybody, you’re selling…

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