You’ve probably heard people talking about having an ideal customer, or creating a customer avatar.
You might even be wondering why you really need to have an ‘ideal’ customer since you’d be more than happy to sell to any living, breathing, two-legged mammal that walked in your door?
I hope not. Because you’re losing sales right now.
Get specific, I mean really specific
Have you heard the saying “if you’re marketing to everybody, you’re selling…